PRIVACY POLICY

Owner and Data Controller

Firebird USA, LLC
777 Main St.
Suite 600
Fort Worth, TX 76102

Owner contact email: support@firebirdtargets.com

2. Information We Collect

We collect information in two ways: information you provide directly to us, and information collected automatically when you use our Site.

Information You Provide

• Contact information: Your first name, last name, email address, and phone number — collected when you fill out a contact form, sign up for our mailing list, or create an account.
• Purchase information: Your billing and shipping address, and payment details — collected when you place an order. Note that we do not store full payment card details; those are handled directly by our payment processor (see Section 5).
• Communications: Any messages, feedback, or comments you send us directly.

Information Collected Automatically

When you visit our Site, certain information is collected automatically, including:

• Usage data: Pages visited, links clicked, time spent on pages, and referring URLs.
• Device and browser information: IP address, browser type and version, operating system, and device identifiers.
• Cookies and similar tracking technologies: Small data files placed on your device that help us understand how the Site is used and support site functionality. See Section 6 for more details.

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including payment and shipping
• Respond to your inquiries and customer service requests
• Send you transactional communications (order confirmations, shipping updates)
• Send you promotional emails and newsletters, if you have opted in
• Improve and maintain the performance and security of our Site
• Monitor Site uptime and detect technical issues
• Analyze how visitors use our Site to improve content and user experience
• Comply with applicable legal obligations

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.

4. How We Share Your Information

We do not sell your personal information. We do not share your personal information with third parties for their own independent marketing purposes.

We may share your information with trusted third-party service providers who assist us in operating our Site and conducting our business. These providers are authorized to use your information only as necessary to perform services on our behalf. Our current service providers include the categories below (see Section 5 for specifics).

We may also disclose your information:

• To comply with applicable law, regulation, or legal process
• To protect the rights, property, or safety of Firebird Targets, our customers, or others
• In connection with a merger, acquisition, or sale of all or a portion of our business assets, in which case the acquiring party will be bound by this policy or will provide you with notice of any material changes

5. Third-Party Services

We use the following third-party services, each of which may collect or process personal data in connection with their operation. We encourage you to review their privacy policies.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to complete transactions, provide services, comply with legal obligations, and resolve disputes.

When personal information is no longer needed, we delete or anonymize it in accordance with our internal data retention practices.

8. Children’s Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly.

If you believe we may have collected information from a child under 13, please contact us at the address below.

9. Security

We take reasonable administrative, technical, and physical measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information. In general, you may have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Delete your personal information, subject to certain exceptions
• Opt out of marketing communications at any time

To exercise any of these rights, please contact us using the information in Section 12. We will respond within a reasonable timeframe and as required by applicable law.

11. Additional Rights for California Residents

This section applies to residents of California and supplements the rest of this policy. It is provided pursuant to the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, “CCPA/CPRA”).

Categories of Personal Information Collected

In the past 12 months, we have collected the following categories of personal information:

• Identifiers: Name, email address, phone number, IP address
• Commercial information: Purchase history, products ordered
• Internet or electronic network activity: Browsing behavior, pages visited on our Site
• Geolocation data: Shipping address (city/state level)
• Sensitive personal information: Payment card information (processed by our payment provider; not stored by us); Limited collection

How We Use This Information

We use the categories listed above for the operational and business purposes described in Section 3. We do not use sensitive personal information for purposes beyond those permitted under CCPA/CPRA.

Sale or Sharing of Personal Information

We do not sell your personal information. We do not share your personal information with third parties for cross-context behavioral advertising.

Note: Our use of Google Analytics and similar analytics tools may constitute “sharing” of internet activity data under a broad reading of CCPA/CPRA. You may opt out of this by using the Google Analytics Opt-out Add-on or by adjusting your browser’s cookie settings.

Your California Privacy Rights

California residents have the right to:

• Know what personal information we collect, use, disclose, and share
• Access a copy of the personal information we have collected about you
• Correct inaccurate personal information
• Delete your personal information, subject to certain exceptions
• Opt out of the sale or sharing of your personal information
• Limit the use and disclosure of sensitive personal information
• Non-discrimination — we will not discriminate against you for exercising any of these rights

How to Submit a Request

To submit a verifiable consumer request, contact us using the information in Section 12. You may designate an authorized agent to make a request on your behalf by providing written authorization.

We will acknowledge your request within 10 business days and respond within 45 days. If we need more time, we will notify you of the reason and extension period (up to 90 days total).

You may submit up to two requests per 12-month period at no charge.

Do Not Sell or Share My Personal Information

As noted above, we do not sell or share personal information for cross-context behavioral advertising. If you have questions or wish to confirm this, please contact us at the address in Section 12.

12. Contact Us

If you have questions, concerns, or requests related to this privacy policy or your personal information, please contact us:

Firebird USA, LLC
PO Box 26558
Benbrook, TX 76126

Email: support@firebirdtargets.com

Phone: 844-544-4832

13. Changes to This Policy

We may update this policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. For material changes, we will make reasonable efforts to notify you, such as by posting a notice on our Site or sending an email to the address we have on file for you.

We encourage you to review this policy periodically to stay informed about how we protect your information.