At the 2020 NSSF SHOT Show, The Firebird 50BIO Reactive Target was named the Hottest New Product of the Week! This comes after the original 65mm Firebird Target was also named SHOT Show’s Hottest Product at the 2019 Show. With hundreds of new products announced at SHOT Show every year, its pretty hard to stand out; it’s even harder to stand out two years in a row. But, people love Firebird Targets and so show organizers had to take notice, putting Firebird Targets up on the electronic displays leading into the New Products section of the exhibit hall.

The NSSF SHOT Show is the nation’s largest professional event for the sport shooting, hunting and outdoor industry. Held every year in Las Vegas, Nevada, the SHOT Show brings together the biggest names in the industry to show off new products to over 60,000 outfitters, wholesalers, and the media. Firebird Targets has been attending the SHOT Show since 2019, bringing the world’s first and only biodegradable reactive target for the first year in 2020.